NSPRA Academy: Workforce Communications | Defining and Communicating Your Employer Brand

NSPRA Academy: Workforce Communications track

Module 1: Friday, February 5, 2027 (12 - 2 p.m. ET, Virtual): Defining and Communicating Your Employer Brand

Every district has an employer brand, whether it has intentionally defined it or not. This session helps participants identify what truly distinguishes their district as a workplace and translate that identity into clear, credible communication. Through guided activities and examples from school districts, participants will develop messaging that reflects their culture, values, and employee experience.

Guest Facilitator: Nicole Lawson | Chief Communications Officer, Atlanta Public Schools (Ga.)

Single modules: $199 Members, $249 Non-Members