AASA/NSPRA Leadership for Public Trust
Narrative Leadership Series
As public education becomes
increasingly shaped by political tension, competing community expectations, and heightened scrutiny, leadership teams must be equipped to navigate complexity while maintaining focus, alignment, and
trust. This series explores how leaders incorporate communication awareness into decision-making so that actions are understood, supported, and grounded in community context.
Module 1: Understanding and Owning the District Narrative
(March 22, 2027 12 - 1:30 pm Eastern)
Every district operates within a narrative, whether intentionally
shaped or not. These narratives influence how leadership decisions are received and whether stakeholders interpret actions with trust or skepticism. This session moves beyond responding to
misinformation and instead focuses on how leadership teams create the conditions where clear, consistent understanding reduces the need for correction.
This session also focuses on helping leadership teams understand how
their district is currently perceived and where gaps may exist between intention and community understanding.
Module 2:
Aligning Leadership, Messaging, and Direction (April 19,
2027 12 - 1:30 pm Eastern)
Narrative breaks down when
leadership actions, internal messaging, and public communication are not aligned. Inconsistent signals create confusion and weaken trust.
This session explores how leadership teams can build internal clarity
first – ensuring that direction, language, and expectations are aligned before communicating externally. Rather than focusing on communication routines alone, this session also explores how alignment
at the leadership level determines whether strategy is understood and sustained across the system.
Panelists & Presenters: Luis Correa, Ed.D., superintendent -
Gurnee School District 56 (Ill.), Toriano “Tori” Holloway, Ph.D., superintendent - Vicksburg Warren School District (Miss.)
Module 3: Using Story to Drive Understanding and Support
(May 17, 2027 12 - 1:30 pm Eastern)
Stories help make leadership priorities visible, but only when used
intentionally. When aligned to district goals, stories can build understanding, reinforce direction, and sustain momentum over time.
This session focuses on how leadership teams can use real examples and
experiences to make their work more tangible and meaningful for stakeholders. It positions the story not as a communication output, but as a leadership tool for reinforcing priorities, demonstrating
progress, and maintaining alignment over time.
Pricing for the 3 virtual modules as one package*: $750
*Narrative Leadership Full Series registrants will receive calendar invitations with the Zoom links for
each module.