NSPRA PR Power Hour Webinar | Rewriting the Workflow: How AI Changed Our Communications Office

When:  Fri, Jun 11, 2027

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Artificial intelligence isn't just changing how school communicators create content—it's changing how communications teams organize their work, spend their time, and support their districts. In this PR Power Hour, one district will share its AI journey through the lens of its communications office. Rather than focusing on prompts or platform features, this case study explores how AI reshaped everyday workflows, team responsibilities, review processes, and communication practices. Presenters will share what they changed, what they kept the same, what surprised them, and what they'd do differently if they were starting today.

Presenter: Elizabeth Graswich, Executive Director of Communications | Los Angeles County Office of Education (Calif.)