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Website analytics can help school communicators move beyond assumptions and make more informed communication decisions, but only if they know where to look and what the data actually means. In this hands-on Mini Lab, participants will explore practical ways to use Google Analytics to better understand audience behavior, identify high-interest content, evaluate communication efforts, and uncover trends that can improve website and communication planning. Through live demonstrations and real-world examples, attendees will learn how to navigate key Google Analytics reports, understand when built-in website analytics are enough (and when GA4 provides deeper insight), track communication campaigns, and build simple workflows they can immediately apply in their own districts.
Presenter: Jessica Duff, APR, Co-Founder | SheSpeaks Communications (Ark.)
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