NSPRA K12PRChat | What Actually Changes Behavior?

What Actually Changes Behavior?

Spend an hour with your colleagues on Zoom one Monday a month to discuss timely and relevant topics in education and school communication. 

March Topic: School communicators produce enormous amounts of content, messaging and outreach throughout the year, but not every communication effort creates meaningful understanding, participation or action. In this month’s K12PRChat, we’ll explore how communicators identify what truly influences audience behavior, evaluate communication effectiveness and prioritize work that creates real impact instead of simply more output.

*These meetings are not recorded and AI companions will not be admitted. Questions are sent ahead of time and notes recapping the conversations are shared after the event.