Community Partnerships and Engagement
Module Overview:
New professionals often focus on internal communications and
leadership relations, but strong, sustainable support for school districts is built through external community engagement. This module empowers school PR professionals to cultivate partnerships with
civic groups, parent organizations, local businesses, and volunteer networks. Through examples, activities, and practical tools, participants will learn to align engagement efforts with district
priorities, build trust, and create authentic two-way relationships with their broader community.
Module-Level Learning Objectives:
By the end of this module, participants will be able
to:
- Identify and prioritize key
community partners aligned with district goals and needs.
- Develop strategies for engaging civic, nonprofit,
and business stakeholders in district initiatives.
- Understand how to support and expand volunteerism,
parent involvement, and shared leadership efforts.
- Communicate the value of partnerships to internal
and external audiences.
- Apply community engagement principles to support
reputation-building, bond/levy campaigns, and long-term advocacy efforts.
Speakers:
Melissa
McConnell, Manager of Professional Development and Member Engagement, NSPRA
Melissa
Deavers-Lowie, Director of Communications & Community Engagement, Portage Township Schools (Ind.)
SINGLE MODULE PURCHASE
To register for a bundle of modules or the entire program, please return to the main Academy page.
Invest
in your professional growth and your district's success with flexible learning options:
- Comprehensive
Bundle - Full Academy
- $1500
for NSPRA Members
- $2000
for Non-Members
- In-Depth
Learning Bundle - 4 modules of your choosing
- $850
for NSPRA Members
- $1200
for Non-Members
- Knowledge
Builder Bundle - 3 modules of your choosing
- $700
for NSPRA Members
- $975
for Non-Members
- Core
Essentials Bundle - 2 modules of your choosing
- $500
for NSPRA Members
- $700
for Non-Members
- Skill Spotlight - Single module of your choosing
- $299
for NSPRA Members
- $425
for Non-Members
Join
the NSPRA Academy today!