If you communicate on behalf of a regional education service agency and provide
communications support to multiple districts, this track is for you.
Use the green registration button above to register.
Track
Overview
Providing communications support to multiple school districts requires
a different approach than working within a single system. Regional service agency communicators must respond to diverse needs, support districts with varying communications capacity and build
relationships that allow them to provide effective guidance and support.
The Regional Services track of NSPRA Academy is designed specifically
for professionals working in regional education service agencies, including ESAs, BOCES, AEAs, ESDs and similar organizations.
Through practical tools, shared examples and structured frameworks,
participants will learn how to provide meaningful, sustainable communication support while building trust and credibility with the districts and leaders they
serve.
Program Dates and
Topics
Module 1: Thursday, September 17, 2026 (2 - 4 p.m. ET, Virtual): Understanding
Your Role in the Ecosystem
Regional
service agency communicators often work within a complex network of organizational leaders, district administrators and other stakeholders. This module will help participants clarify their role,
identify the audiences they serve and better articulate the value communications brings to both their organization and the districts it supports. Participants will explore how their role and
influence shape strategic communication decisions and identify ways to position themselves as trusted communication partners to district and organizational leaders.
Guest
Facilitator: Danielle Clark, APR | Chief Communications Officer, Harris County Department of Education (Texas)
Module 2: Thursday, October 15, 2026 (2 - 4
p.m. ET, Virtual): Communicating Across Multiple Districts
Supporting multiple districts means balancing consistency and
efficiency with the different needs, priorities and communication capacities of each system. This module will explore strategies for providing communication support that creates value without relying
on a one-size-fits-all approach. Participants will examine ways to move beyond transactional communication, develop systems for sharing timely and useful information, amplify organizational and
district stories, and determine when communication should be standardized or customized.
Guest
Facilitator: Christa Fazio, Division Director of Communications, Marketing and Engagement | Chester County Intermediate Unit (Pa.)
Module 3: Thursday, October
29, 2026 (2 - 4 p.m. ET, Virtual): Building
Systems That Scale
Providing sustainable communications support to multiple districts
requires systems that extend beyond the work of one communicator. This module will explore how internal communication, organizational culture, onboarding and staff engagement can strengthen a
regional agency's overall communication capacity.
Participants will examine strategies for building shared understanding, creating repeatable communication processes and equipping employees to serve
as informed ambassadors for the organization. The goal: stronger internal systems that make it easier to provide consistent, effective support to the districts the agency
serves.
Guest
Facilitators: Sandy Barry-Loken, Executive Director Communications & Community Engagement and Holly McCaw, APR, Communications Coordinator | Kalamazoo RESA
(Mich.)
Module 4: Thursday, November 12, 2026 (2 - 4 p.m. ET, Virtual): Building Trust and Credibility Across Multiple
Districts
Regional service agency communicators must build productive
relationships with districts that may have different priorities, perspectives and expectations. This module will explore how communicators can establish trust, maintain credibility and strengthen
their influence while supporting multiple school systems.
Participants will work through real-world scenarios involving differing district perspectives, sensitive issues and organizational boundaries
while developing strategies for maintaining strong relationships and providing trusted communication counsel over time.
Guest
Facilitator: Sapna Kollali | Director of Communications, Madison-Oneida BOCES (N.Y.)
Full program registrants will receive calendar invites for each module after
registration.
Pricing and Registration
Full
program (Use the
green registration
button above to
register):
- $599
Members, $799 Non-Members
Single
modules (Register for individual modules):
- $199
Members, $249 Non-Members