NSPRA Academy: Regional Services track
Communicating across multiple districts requires a different approach
than working within a single system. Regional service agency communicators must balance diverse needs, support districts with varying capacity, and often influence messaging without direct
authority.
The Regional Services track is
designed specifically for professionals working in ESA/BOCES/AEA/ESD environments. This experience focuses on helping participants navigate that complexity by clarifying their role, building scalable
systems, and developing strategies that support multiple districts without becoming overwhelmed.
Through practical tools, shared examples, and structured frameworks,
participants will learn how to provide meaningful, sustainable communication support while building trust and credibility with the districts and leaders they
serve.
Module 1: Thursday, September 17, 2026 (2 - 4 p.m. ET, Virtual): Understanding
Your Role in the Ecosystem
This
module helps participants define and communicate their organization's role within a complex network of relationships. Participants will explore how regional organizations create value, identify their
primary audiences, and clarify how communication supports both organizational goals and district success. By developing a clearer understanding of their role and influence, participants will be
better equipped to make strategic communication decisions throughout the organization.
Guest
Facilitator: Danielle Clark, APR | Chief Communications Officer, Harris County Department of Education (Texas)
Module 2: Thursday, October 15, 2026 (2 - 4 p.m. ET,
Virtual): Communicating Across Multiple Districts
This module explores how regional organizations can move beyond
transactional updates and build communication strategies that effectively inform, support, and engage the districts they serve. Participants will examine approaches for balancing consistency with
customization, amplifying organizational stories, and developing communication systems that create value across diverse audiences.
Guest
Facilitator: TBD
Module 3: Thursday, October 29, 2026 (2 - 4 p.m. ET, Virtual): Building Systems That Scale
This module explores how communication, culture, onboarding, and staff
engagement work together to create organizational capacity. Participants will examine strategies for building shared understanding, strengthening internal communication, and creating systems that
help employees become informed ambassadors for the organization.
Guest
Facilitator: Michelle Ready | Associate Superintendent of Communications and Integrated Marketing, Ottawa Area ISD (Mich.)
Module 4: Thursday, November 12, 2026 (2 - 4
p.m. ET, Virtual): Building
Trust and Credibility Across Multiple Districts
This module explores how communicators can build trust, maintain
neutrality, and strengthen influence while working across diverse stakeholders and competing interests. Participants will examine real-world scenarios involving differing district perspectives,
sensitive issues, and organizational boundaries, while developing strategies for maintaining credibility and fostering productive relationships over time.
Guest
Facilitator: Sapna Kollali | Director of Communications, Madison-Oneida BOCES (N.Y.)
Full
program registrants will receive calendar invites for each module after registration.
Pricing
-
Full
program: $599 Members, $799 Non-Members
Single
modules: $199 Members, $249 Non-Members