NSPRA K12PRChat | Who Are We Still Missing?

Who Are We Still Missing?

Spend an hour with your colleagues on Zoom one Monday a month to discuss timely and relevant topics in education and school communication. 

September Topic: School districts communicate constantly, but even with more channels, platforms and tools than ever before, some audiences still remain difficult to reach. From community members without school-aged children to newly enrolled families, skeptical audiences, busy caregivers and residents who may not actively follow district news, communicators are increasingly asking an important question: who still isn’t connecting with our communication efforts? In this month’s K12PRChat, we’ll explore the audiences districts struggle most to reach, the assumptions schools sometimes make about engagement, and the practical strategies helping communication feel more relevant, accessible and community-centered.
 

*These meetings are not recorded and AI companions will not be admitted. Questions are sent ahead of time and notes recapping the conversations are shared after the event.