NSPRA Mini Labs | Managing Communication Requests

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Communication teams are being asked to do more than ever, making it essential to have systems that help prioritize work, manage expectations and ensure communication resources are focused where they can make the greatest impact. In this practical Mini Lab, you'll explore a scalable approach to managing communication requests—from news tips and video projects to strategic initiatives requiring comprehensive communication plans. Learn how San Juan Unified School District aligns requests with district priorities, determines the appropriate level of communication support and creates sustainable workflows that can be adapted by teams of any size. Participants will leave with practical tools, templates and ideas they can implement immediately.

Presenters: Raj Rai, APR | Director of Communication, San Juan Unified School District (California)