PR Essentials: Tools, Tips and Takeaways
Single module registration
School
PR professionals are often expected to wear many hats—from media relations and social media management to photography, graphic design, website updates, and visual storytelling. While it can be
difficult to develop expertise in every area, understanding the fundamentals and knowing where to focus your growth can help build confidence and effectiveness over time. In this fast-paced,
practical session, participants will learn from experienced school communication professionals who will share real-world tips, tools, workflows, and lessons learned across several core areas of
school PR. Through a series of focused spotlight presentations, attendees will gain actionable strategies they can apply immediately, discover resources that support continued learning, and explore
approaches used by practitioners in districts of all sizes. The session concludes with guided reflection and professional growth planning, helping participants identify strengths, prioritize future
learning opportunities, and create a personalized roadmap for continued development as school communication leaders.
Speakers:
Melissa
McConnell, Manager of Professional Development and Member Engagement, NSPRA
Candace
Gibson - SBMH Marketing/Social Media Coordinator, Northern Kentucky Cooperative for Educational Services (Ky.) [Social Media Management]
Carlos
Hernandez - Assistant Director of Web and Graphic Design, Orange County Public Schools (Fla.) [Website management]
Lauren
Holtz - Director of Communications & Community Engagement, Sycamore Community School District 427 (Ill.) [Videography]
Merritt
La Foe - Lead Graphic Designer, Denver Public Schools (Colo.) [Graphic Design]
SINGLE MODULE PURCHASE
To register for a bundle of modules or the entire program, please return to the main Academy page.
Invest
in your professional growth and your district's success with flexible learning options:
- Comprehensive
Bundle - Full Academy
- $1500 for NSPRA Members
- $2000 for Non-Members
- In-Depth
Learning Bundle - 4 modules of your choosing
- $850 for NSPRA Members
- $1200 for Non-Members
- Knowledge
Builder Bundle - 3 modules of your choosing
- $700 for NSPRA Members
- $975 for Non-Members
- Core
Essentials Bundle - 2 modules of your choosing
- $500 for NSPRA Members
- $700 for Non-Members
- Skill Spotlight - Single module of your choosing
- $299 for NSPRA Members
- $425 for Non-Members
Join
the NSPRA Academy today!