NSPRA Leaders Learn | When Enrollment Changes Everything — Communicating Through Demographic Shift

Declining birth rates and shifting demographics are changing the future of school districts across the country. In this Leaders Learn conversation, district leaders and school communicators will discuss how enrollment changes are affecting budgets, staffing, programs, and community trust?, as well as the critical role communication plays in helping communities navigate those realities. This facilitated discussion will explore how communicators can lead with clarity, empathy, and transparency during periods of significant change.

Panelists: 

Janelle Asmus, APR | Chief Communications Officer, 27J Schools (Colorado)

Courtney Fisher | Director of Communications, Pocatello/Chubbuck School District 25 (Idaho)