Being Strategic With Effective Communication
Plans
Single module registration
This module is devoted to mastering strategic communication in school
settings, which serves as the foundational pillar for any strong school PR program. Participants will transition from reactive communication to proactive, purpose-driven planning. You will learn the
critical importance of leveraging your district’s overarching strategic plan as the indispensable guide for developing comprehensive, impactful communications initiatives. The facilitator will
introduce the industry-standard RPIE (Research, Planning, Implementation, Evaluation) process, providing a robust framework. Through guided exercises, participants will put their learning into
immediate action by drafting initial communication goals and strategic approaches, setting the stage for their future planning efforts.
Speakers:
- Melissa McConnell, Manager of Professional Development and Member Engagement, NSPRA
- Chelsea Vongehr, Chief Communications Officer, Petersburg City
Public Schools (Va.)
Part of the New Professionals Track of NSPRA Academy. Register for this single module, a curated selection of
modules or for the full series.
SINGLE MODULE PURCHASE
To register for a bundle of modules or the entire program, please return to the main Academy page.
Invest
in your professional growth and your district's success with flexible learning options:
- Comprehensive
Bundle - Full Academy
- $1500 for NSPRA Members
- $2000 for Non-Members
- In-Depth
Learning Bundle - 4 modules of your choosing
- $850 for NSPRA Members
- $1200 for Non-Members
- Knowledge
Builder Bundle - 3 modules of your choosing
- $700 for NSPRA Members
- $975 for Non-Members
- Core
Essentials Bundle - 2 modules of your choosing
- $500 for NSPRA Members
- $700 for Non-Members
- Skill Spotlight - Single module of your choosing
- $299 for NSPRA Members
- $425 for Non-Members
Join
the NSPRA Academy today!