YouTube
is one of the most-used communication tools in school districts, but many teams are still treating it like a file drop instead of a communications platform. This Mini Lab focuses on the practical
decisions that make district videos easier to find, easier to understand, and more useful over time.
We’ll
cover:
- Uploading
videos with clarity and consistency
- Captions,
transcripts, and accessibility basics
- Titles,
descriptions, and tags that improve search
- Thumbnails
that support visibility
- Organizing
channels and playlists for meetings, events, and evergreen content
Participants
will leave with simple guidelines, examples, and a repeatable workflow they can apply immediately.
Presenters:
Jake Sturgis, Founder & CEO of Captivate Media + Consulting and Andy Smith, Audio Visual Production Specialist with Minnetonka Public Schools (Minn.)