NSPRA Academy: Principal Communications track
Principals are the most visible communicators in a school community.
Families and staff look to them for clarity, direction, and reassurance, especially when situations are complex or uncertain.
The Principals track is designed to help school leaders strengthen
their communication skills in practical, day-to-day situations. Grounded in best practices from school communication, this experience focuses on helping principals communicate clearly, respond
effectively, and build trust through consistent and thoughtful communication.
Participants will gain tools and strategies they can apply
immediately—whether they are sharing updates, responding to concerns, or leading through challenging situations.
Module 1: Monday, February 8, 2027 (2 - 4 p.m. ET,
Virtual): Communicating
with Clarity and Purpose
This
module focuses on the core communication practices that help principals communicate with greater clarity, consistency, and purpose. Participants will explore how to organize messages, identify the
most important information, and communicate in ways that reduce confusion and strengthen understanding across audiences. By developing intentional communication habits, principals can improve both
day-to-day operations and long-term trust within their school communities.
Guest
Facilitator: TBD
Module 2: Monday, March 8, 2027 (2 - 4 p.m. ET, Virtual): Leading Staff Communication
This module focuses on communication practices that support staff
understanding, engagement, and alignment. Participants will explore how to communicate expectations, share information effectively, and create communication systems that support a positive staff
experience.
Guest
Facilitator: Sara Meredith, APR | Public Relations Coordinator, Peoria Unified School District (Ariz.)
Module 3: Monday, March 15, 2027 (2 - 4 p.m. ET, Virtual):
Building
School - Family Trust
This module focuses on developing communication habits, systems, and
strategies that strengthen school-family relationships. Participants will explore how proactive communication, clear expectations, and thoughtful engagement can improve trust, reduce
misunderstandings, and foster stronger partnerships with families.
Guest
Facilitator: TBD
Module 4: Monday, April 12, 2027 (2 - 4 p.m. ET, Virtual): Leading Communication During Challenging
Situations
This module focuses on communicating
effectively during high-pressure situations while maintaining alignment with district leadership. Participants will explore strategies for responding quickly, communicating clearly, and providing
reassurance during situations that require strong leadership communication.
Guest
Facilitator: Jayme Taylor, APR | Executive Director of Communications, Lake Stevens School District (Wash.)
Full
program registrants will receive calendar invites for each module after registration.
Pricing
-
Full
program: $599 Members, $799 Non-Members
Single
modules: $199 Members, $249 Non-Members