NSPRA
Academy: Small District Superintendents
Module 3: Internal Communications: Connecting Your Staff, Unifying Your
Schools
Great external communication starts from within. In small and rural school districts, your staff—from teachers and administrators to support personnel and bus
drivers—are your most powerful communication assets and, often, your most overlooked audience. This module will dive deep into the critical role of internal communications in building a cohesive,
informed, and highly engaged team that champions your district's mission. We'll explore how to transform every staff member into an effective ambassador for your schools. You'll learn strategies for
setting clear communication expectations, empowering staff with the right information, and creating consistent feedback loops. We'll also examine the practical tools and training that can elevate
your internal communication practices, ensuring everyone is on the same page and actively contributing to a positive district narrative. Get ready to unlock the power of your internal team and
strengthen your district from the inside out.
Presenters:
Mitch Roush, Director of Communications & Marketing, Grand Island Public Schools (Neb.)
Melissa McConnell, Manager of
Professional Development and Member Engagement, NSPRA
Part of the Superintendents Track of NSPRA Academy,
presented by the National School Public Relations Association (NSPRA). Register for this single module, a curated bundle of sessions or for the
full series. |